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The Pharmacy Spotlight with UCL has been the best performing Spotlight on the platform. Maybe tell people it’s ‘one of the best’
Launched in October 2022, has 1014 qualified student leads
Over 2000 students have taken part in the SS
Client:
UCL
Headquarters:
London
Founded:
1826
Org size:
16,000+
Industry:
Higher education
Product:
Subject Spotlight
Goals
setting the scene
how it works
Meet the academic
the results
Primary goals
52% lead to application conversion
44% offer rate to leads
16% lead to enrolment rate
39x potential ROI from student tuition revenue
Over 400 leads delivered for 2024 entry
Goals
setting the scene
how it works
Meet the academic
the results
Setting the scene

UCL is one of the best performing and most highly sought after universities in the world. Their pharmacy course has grown in popularity as have their degree programmes across the board.

With strong demand for the course already, UCL’s primary goal when approaching Springpod to collaborate on creating Subject Spotlights was to deliver higher quality leads. It was therefore important that the output from the partnership was to excite high intent students to go on to apply and, crucially, be made offers.

The 44% lead to offer rate achieved was significantly higher than UCL’s offer rate to applicants generally and demonstrated the effectiveness of the Subject Spotlight in creating high quality applicants.

Goals
setting the scene
how it works
Meet the academic
the results
So, how did it work?

Alongside UCL’s primary goal of creating higher quality applicants, they also wanted to:

- Change the perception of Pharmacy (there is a misconception that Pharmacy is a limited career path, for example the only outcome after study is to work in a - dispensary role),

- Showcase UCLs position of being a leading school of Pharmacy,

- Focus on UK recruitment,

- Look to reach under represented groups, particularly males.

With goals covering specific lead quality, more general brand awareness and under represented groups, the on-demand format of Subject Spotlights was perfect. Allowing students to move through the content at their own pace and at times that suit them, Subject Spotlights fuse education and entertainment as the new way of researching university options.

Springpod’s content experts collaborated with the team at UCL to bring several elements of the MPharm course to the forefront of student’s attention choosing to focus the Spotlight around core topics in each episode:

Goals
setting the scene
how it works
Meet the academic
the results
Associate Professor Nadia Bukhari

Associate Professor Nadia Bukhari has years of pharmacy experience and as the youngest female fellow of the Royal Pharmaceutical Society of Great Britain, who better to reach and connect with our audience?

Nadia did a fantastic job of bringing the Spotlight to life for students:

‘This was incredibly interesting and has completely changed my view on pharmacy careers!’ - Luke, Year 12 from Preston
Goals
setting the scene
how it works
Meet the academic
the results
The results
The Spotlight launched in October 2022 and from the moment it went live it’s generated some of the most impressive engagement on Springpod.
Over 2000 students have taken part, generating 1014 qualified student leads opting in to hear more from UCL about future studying opportunities
More than 400 of which are for the upcoming 2024 application cycle. These fantastic lead numbers have undoubtedly reinforced the brand positioning of UCL School of Pharmacy as highly desirable.
274 male students have become course-ready leads
There were participants from every region of the UK, meeting UCL’s goals of reaching under-represented groups and creating UK-wide interest in the course.
The 44% lead to offer rate, coupled with a follow up 16% lead to acceptance rate
This showcases the impact of the Spotlight in generating high quality applicants and enrolees to the course. Considering expected tuition revenue this amounts to a 39x ROI for the Subject Spotlight as a whole!
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