Transforming the existing time-consuming recruitment process was one of Cygnet’s top priorities. Springpod’s solution helped streamline their applicant-to-recruiter matching process by automatically pairing a suitable applicant to one of their 116 sites and one of their 18 recruiters.

Springpod shortened the average recruiter response time from 12 hours to just 4 minutes.

Seamless Cross Channel Execution

Springpod expertly crafted a multi-channel recruitment marketing strategy that was underpinned by Cygnet’s employer brand. The team managed Cygnet’s social presence across Linkedin, Twitter, Instagram and Facebook, ensuring the content drove brand awareness and applications from target cohorts.

End-to-end Content Management

Springpod collaborated with other Cygnet partners to create a complete content programme that refreshed the messaging for their entire applicant journey. The new approach involved:

• Awareness: Creating awareness about healthcare careers by showcasing stories by Cygnet employees who talked about the part they played in society.
• Consideration: Inspiring website visitors and target audience to consider careers within Cygnet through video and blog content that highlighted the critical role of healthcare workers in a pandemic world.
• Action: Encouraging people to attend live speaker sessions by Cygnet professionals to get practical career advice about working in healthcare.

Social Media Community Management

Springpod’s social and marketing teams worked collectively to set up paid social campaigns over a period of 4 weeks. The campaigns were frequently reviewed and optimised to ensure the target cohort were being pitched the right messages at the perfect time. The team planned, created and delivered over 80 high-performing adverts across Facebook & Instagram during this period.

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